Hi, I’m Nishi Patel from N-accounting and today I want to talk to you about the reason why you’re afraid to invest in the growth of your business. So one of the biggest challenges about being a business owner who’s not an accountant is essentially you can see money going out of your business all the time. Obviously you can see money coming back in as well. But the thing about investment is normally there’s money going out before there’s money coming in. So when it comes to making an investment decision in terms of hiring staff, in terms of getting new equipment, in terms of marketing, what you can actually see is all this expense going out and unless you’re an accountant or you’ve got the right systems in place, the chances are you’ve got no way to visualize the money coming back in.

So the impact of this investment seems very one-sided to you. It’s just expense, expense, expense, no return that you can visualize. You may have a loose visualization of what that return looks like, but actually not having a really thorough financial model that shows you exactly what that return is going to look like, it’s probably going to cause a lot of anxiety if you are already investing in the growth of your business. And if you’re not, it’s like to actually put you off investing in the first place. If you don’t invest in your business, it won’t grow, you won’t get that return, you won’t get that lifestyle you want, and you won’t get that money that will compensate you for what you’re truly worth. So you obviously want to grow that business, invest, and build the business into something that will support you.

So if you want to find out a bit more about how you can financially model the return so you’ve got a fair way to actually look at the investment versus return, then you should come talk to us because our signature AAA system called Apex is designed to do exactly that. It’ll show you exactly what you’ll get for the investments you make in your business and we’ll also make sure the business works for you rather than the other way around. Why not get in touch and book yourself in for a free game plan session so we’ll talk, show you exactly how our system works, and where the next steps are.

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